I got some feedback from user
TSCHAKeee in the chatroom that I thought I would reply to here as well:
(16:42:12) TSCHAKeee: (1) logo way too big
(16:42:45) TSCHAKeee: (2) the tagline kerning is very agoraphobic
(16:43:06) TSCHAKeee: (3) corners way too round
(16:43:16) TSCHAKeee: (4) borders are way too thick
Being more of a sketch than a mock-up at the time being, this thing exaggerates some of the sizes and does not take into account widescreen either, so (1) and (2) will not be a problem. Usually a border is 1 pixel, and that's what I would use. The corners are also way too round because of the size exaggeration.
TSCHAKeee also mentioned
www.Crestron.com,
www.Plutohome.com and
www.control4.com as examples of sites that "sold the solution". This makes an interesting point though that we can form in a question; is LinuxMCE a product?
I think not. I am a member of several open source projects (distros mainly) and don't consider myself a consumer or customer. When I intend to use LinuxMCE I expect to give something back, though not necessarily in the form of money. Instead, I can test devices and perhaps do some development, documentation or design work. I don't even consider myself a user, but a member.
So to me LinuxMCE is an open source project more than a commodity. The philosophy of the project will have to be conveyed on the project's website so this is an interesting debate indeed. I don't want to be stepping on anyone's toes, not at all! But personally I feel that sites like crestron.com target business execs (e.g. the non-savvy consumer) and plutohome.com your average Ikea shopper. They both use Flash heavily which isn't even supported on Free operating systems. People who come to LinuxMCE will (in my mind) usually be either a) Home automation geeks or b) users that are not happy with Tivo/Mythbuntu/Boxee solutions, and the website should reflect this, thus encouraging new developers to join.