No match for Intel.
Strictly business speaking here, they have SFF boards out @ $69 that pack a nice punch.
Then add another generation and they'll add more features and keep the price inline or cheaper.
Intel can have price wars with AMD, Nvidia and VIA all going at the same time and still have enough money for R&D and profits. Which can't be said for the others. These competitors will have to come down to the largest determining factor for OEM's, price. Until, they get the price right, they wont have a chance. This is great for Intel. Now NVidia, has to fight 2 battles just like AMD, 1 vs. ATI and now 1. vs. AMD/Intel.
Long Intel. You don't want to wake the sleeping Giant (even though he's really not sleepeing).