Here is an excerpt from the Pluto License page
Examples of “Hardware distribution” which require a separate license:
* 4. A company offers tangible merchandise that comes with the Pluto system pre-installed or bundled with the system, such as a personal computer, a television, an automobile, a point of sale system, etc.
* 5. A reseller, such as a smart home dealer, offers hard goods which are clearly intended to ultimately run this software, and are marketed as such.
* 6. A manufacturer offers a product which automatically installs this software, or includes instructions on how to do so.
* 7. A dealer offers a product based on Pluto, but directs his clients to purchase the required hardware from a third party.
Maybe this helps to clear things up a bit.
I'm not real sure about this, I read the Pluto license and it seems the intent is to prevent people from selling hardware that will actually run the software without a license (i.e. Computers, PDA's, etc.). The question is: What about peripherals like a tuner card or a usb>serial cable? You certainly shouldn't have to buy a Pluto license for each component of a system, you could end up needing 10 licenses for one box. Also, if it's a licensing issue, is Pluto the only license you have to worry about? LMCE uses many products, Xine, MythTV, etc., why would you need Pluto licensing but not the others?
The other issue that hasn't been addressed is strictly logo use. This may not be a license issue at all, it may simply be a matter of finding out what the logo use restrictions are. If it were me, I'd contact Pluto directly, tell them what products you're looking to sell and see if you can use the logo. Problem solved.