Now this is interesting. I personally think it's too late, but you never know, Nvidia is no chump and together they may make a good run of it.
I tend to agree with you... but you can see the logic here for the onboard market;
AMD -> ATI
Intel -> Intel
So for nVidia & Via there were no real options... and i guess that goes especially for nVidia actually. Becuase even though they have possibly the strongest graphics chipset brand & technology they have no processor or other system builder chipsets... Via have those chipsets. Bringing nVidia graphics together with Via's system builder chipsets has a lot going for it...
What interesting times we have ahead!