The entire article is fellatious; extremely contradictory on its key points. (Yes, I did just say that the article is giving Google one big blow job.)
One example; It starts by saying one company can't dominate the industry, but then immediately plunges into talks of proprietary wireless protocols, and...domination of the entire software stack by a single company.
Typical Engadget slop.
People fail to realize that the entire domotics field is literally a hard nut to crack, especially when you are trying to provide not only a consistent architecture behind it, but also a fantastic user experience on top of it. Pluto failed on the last part (as technically amazing as it was for when it was designed), and we've been paying for it, ever since. Our biggest challenge has always been, that we do not have the resources to make our own hardware with proprietary wireless protocols, and smart discovery bits. We'd love to, but for now, we have to settle for the shitty hardware that exists.
The entire industry is still another 10 years away from truly being started, because nobody wishes to work together.