All elements of Open Dianemo which we use and distribute under open licenses (GPL, MIT etc) will continue to be available under these licenses. Some components of Open Dianemo code (yet to be defined) will be released under GPLv3. Key software components (again yet to be defined but likely to be the Athena Orbiter, Athena media layer and other components that support these) will be released under a Dianemo Public License. The Dianemo Public License will enable a free for personal use version (source code will be provided for all components) but restrict a corporation or reseller/installer from taking the code and re-branding it and or selling and distributing it without our consent (gained by paying the appropriate licensing fee).
We hope the above strikes a reasonable balance that allows anyone to do what they want with Open Dianemo personally and if they want to do something commercial then we will have a range of licensing options for those people too.
After all this experience with this beast do you really think that someone that just takes it and rebrands it will last long? I think that if you would get some companies willing to spend the time to get to know this system they will also automatically contribute. If it is GPL they have to. Otherwise why go to them and not go to the people who really understand the product. If it is going to be such a personal license again I am afraid it will be the same strange situation as with linuxmce. In any case stating properly in the proposal what it will be is a good idea I suppose.
Also I wondered what it can mean for Linuxmce. If all pluto parts were to be actually opensource by replacing them with gpl and it would also be integrated into linuxmce than this project would also benefit and linuxmce users might also be interested to donate. Maybe an additional pledge is possible there?
I am not sure if it is possible but maybe some porting of for example the orbiter to linuxmce would also be of value. I suppose the devs can say more about that.
After a quick search on google I did not notice any references to the kickstarter campaign. I think that if you want to really get this going a fresh launch together with a push to some proper news sites/stations is required (maybe you already did that and I just did not find it or they just did not publish it). You really want momentum to get this going and seeing the limited response this far on the forum I think another angle might be required to get the lmce community running ;-)
all the best.